Air Fryer Market Insights: Healthy Trends, Regional Dominance, and Market Dynamics

The global air fryer market is expected to grow from USD 900 million to USD 1943.03 million in the next 10 years, driven by innovations in product offerings.

Market Growth Projection

Market Growth Projection

Air fryers, known for using less oil, offer a healthy cooking alternative for health-conscious individuals. They enable guilt-free preparation of a variety of fresh foods, including chicken, steak, pork chops, fish, and vegetables.

Healthy Cooking Trend

Healthy Cooking Trend

Air fryers are easy to use, clean, and maintain. They provide convection-cooked food with a crispy exterior and a juicy interior. The cooking process is quicker and less messy compared to deep frying or traditional oven roasting.

Convenient Usage and Maintenance

Convenient Usage and Maintenance

North America is expected to dominate the air fryer market during the forecast period, driven by an increasing awareness of health-conscious cooking and the influence of social media influencers.

Regional Dominance

Regional Dominance

In 2022, the digital segment held the largest market share of 61%, with a revenue of 549 million. The residential segment dominated the end-user category with a 54% market share and revenue of 486 million.

Market Segmentation

Market Segmentation

Supermarkets/hypermarkets led the distribution channel segment in 2022, holding a 29% market share with revenue of 261 million.

Distribution Channels

Distribution Channels

The growing global awareness of health, coupled with the rise in chronic illnesses due to unhealthy eating habits, is a key driver for the air fryer market. However, the high cost of air fryers and the presence of counterfeit products pose challenges to market growth

Market Dynamics

Market Dynamics